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BREAKING NEWS & VIEWS
Sporting News Mag Goes MonthlyThursday, October 6, 2011 As sports fans move to the real time reporting of the Internet to get their fix, so too has Sporting News. The venerable title is celebrating its 125th year in print, and does so by pulling its hard copy publishing schedule back from bi-weekly to monthly. The publication announced this week it would go to once a month beginning with the November 7 issue. It is merging with the Sporting News Yearbooks brand, but retains Sporting News as its title. The editorial content will shift towards sports previewing, focusing on pro, college and fantasy sports. Jeff Price, president and publisher of the title says that the decision to change course was informed by the popularity of digital, the challenged marketplace for print and the ways in which sports fans now want to engage sports content. “After thoughtful analysis of current marketplace conditions for print magazines and taking into consideration the way sports fans consume sports content in a digital age, we’ve decided to merge our two print businesses,” he says. According to PIB figures for the first half of 2011, Sporting News was down 11.7% in ad pages from the same period in 2010 and down 12.4% in estimated revenue from ad sales. The pull back in print comes on the heels of dramatic growth in Sporting News’s digital business. In March, the company took over sports information duties for AOL, causing a massive increase in overall digital traffic to SportingNews.com. A customizable iPad app also launched in the last month. If you have breaking news to share please contact min’s editors.
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I appreciated that TSN didn't have time to waste on swimsuit models or try to be the Wide World of Sports, but rather TSN was a serious magazine that focused on the primary four (later five with NASCAR) sports that America was impassioned about.
That is why I feel like I have now lost a life long friend with the latest change. I was disappointed when TSN went bi-weekly, but I hung on. And when TSN decided to go monthly I was willing to hold out hope and hang on, but alas the monthly publication was an absolute failure.
I didn;t get a more robust publication with in-depth features on the sports I loved. But rather you delivered to me tired publications that indicate to me that TSN has given up. The Anniversary edition was just a rehash of the past. No new insights. Nothing about the world of sports today to spark my interest. The Bowl edition was equally disappointing. You drug out the same tired old theme you have been using all year of compiling polls of the greatest teams, players, coaches, etc. without delivering anything of new substance.
TSN used to be on the cutting edge of sports news, now it's just a dull blade longing for better days. So it is with a heavy heart that I had to call TSN today to cancel my subscription. It was time to say good-bye to my old friend...though he had already left me years ago.
Thanks for the memories.