Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Shape Mag Gets Nearly 400K Entries from 2D Code Promo

Wednesday, December 7, 2011

Shape magazine got a 30th birthday surprise present from readers armed with cell phones as they flocked to activate 2D mobile codes in order to enter Shape’s 30th anniversary contest. Running in the November issue with almost 1,000 products up for grabs, the sweepstakes used Microsoft Tags throughout the issue to prompt entries. You had to scan to win a range of prizes, and the giveaway netted nearly 400,000 individual entries.

The project was conducted with partner Nellymoser, which lets users enter their vital registration information only once but enter for multiple contests. Sponsors only got information on users who entered to win their relevant product.

Shape’s is one of many magazine projects this year that try to tie printed media with interactivity via mobile. Meredith announced yesterday that it was making the use of Microsoft Tags standard across its titles starting in 2012. Glamour, Allure and other magazines have reported successful programs in recent months. 

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


min's Magazine Media Awards Breakfast
June 15 | Yale Club, NYC
Register Today

min's Integrated Marketing Awards
Entry Deadline: June 17
Enter Today

min Webinar:
How To Get Even More From Facebook

June 21 | 1:30 - 3:00 (ET)
Register Today

See all events and awards

Search Jobs
Media Jobs
Stagnito Business Information
Randolph, NJ

Sales Director
Star Tribune Media
Minneapolis, MN

Associate Editor/Content Specialist
Specialty Food Association
New York City

Audience Development Director
Sosland Publishing Company
Kansas City, MO

Senior Writer
Angie's List
Indianapolis, IN

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now