BREAKING NEWS & VIEWS
Shape Mag Gets Nearly 400K Entries from 2D Code Promo
Wednesday, December 7, 2011
Shape magazine got a 30th birthday surprise present from readers armed with cell phones as they flocked to activate 2D mobile codes in order to enter Shape’s 30th anniversary contest. Running in the November issue with almost 1,000 products up for grabs, the sweepstakes used Microsoft Tags throughout the issue to prompt entries. You had to scan to win a range of prizes, and the giveaway netted nearly 400,000 individual entries.
The project was conducted with partner Nellymoser, which lets users enter their vital registration information only once but enter for multiple contests. Sponsors only got information on users who entered to win their relevant product.
Shape’s is one of many magazine projects this year that try to tie printed media with interactivity via mobile. Meredith announced yesterday that it was making the use of Microsoft Tags standard across its titles starting in 2012. Glamour, Allure and other magazines have reported successful programs in recent months.
If you have breaking news to share please contact min's editors.
Email Marketing Specialist
Harvard Business Publishing
University of Maryland, Baltimore
Attorney Editor State Q&A
New York, NY
Vice President for College Relations and Marketing
University of Maryland
College Park, MD
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2016 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|