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September Advertising Improves for Women's Mags
Tuesday, July 20, 2010
Steve Cohn

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Newton's Law—in this case, what goes down must go up—applies here as advertising in the all-important "Fall Previews" is improved and, in some cases, much improved over September 2009's recession-affected horror show. The chart below is a taste of the 11 years of September data that will be in the July 26 min. Plus, we will have publishers' insights on why they are "cautiously optimistic" for the near-term.



If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

COMMENTS
1.
What goes down typically, usually, throughout history has come back up again and that seems to be the case in magazine advertising. You have great breaking stories.
Posted by carol hynmowitz on Tuesday, July 20, 2010 @ 01:55 PM
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