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BREAKING NEWS & VIEWS
Second-Half 2011 Circ: The Newsstand DeclineFriday, February 10, 2012  Let us be frank: the "lowlight" of last week's Audit Bureau of Circulations' release of the consumer magazines' second-half 2011-versus-2010 Fas-Fax is the acceleration (or deceleration) of the newsstand decline that has nearly been consistent for a generation. The 17-up/73-down single-copy-sales ratio for the 90 charted magazines has frequently been seen before, but 40 of the 73 had declines worse than -10%. The two key reasons—the switch to apps/social media and the no longer cheap cover prices of yesteryear (most celebrity and women's-service magazine were under $1 until the 1980s)—are well known, and the ever higher speed of news delivery can make buying a magazine archaic. People's -12.0% newsstand in the second half can be attributed to the lack of a major celebrity "event" (clearly, the Kardashians don't cut it), but that was nearly matched by the -10.5% first half in spite of the glitz provided by the royal wedding. Similar poor performances came from rivals, with InTouch/Life & Style Weekly/OK! and Star all missing rate base in the second half. min talks more about the decline in the New York Times. Here is a clip of the Feb. 13 min’s extensive part one circulation chart that highlights the general interest magazine group.  MISS = Missed rate base in second-half 2011; ↑/↓ = Raised/Lowered rate bases and verified subs since second-half 2010;RP/LP = Raised/Lowered cover price by 10 cents or more since second-half 2010 If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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