 |
   |
Visit min's sister site:  |
|
|
|
|
BREAKING NEWS & VIEWS
Rolling Stone Gets in the GameWednesday, May 20, 2009 Licensing media titles into console video games is common enough, but this is not a venue where you expect to find many magazine brands. Rolling Stone is leveraging its cachet in the music world to lend its name to a music simulation for the Nintendo Wii. "Rolling Stone Drum King" lets gamers imagine themselves as rock drummers playing into thin air. Partnering with 505 Games, the Wenner-owned title will appear in video game stores this spring. Unlike the major players in the music games space, Activision’s "Guitar Hero" and Electronic Arts’ "Rock Band," Drum King requires no special accessories. Using the two motion-sensitive controllers for the Wii, the Wii-mote and the Nunchuk, the gamer simply plays air-drum to a playlist containing more than 20 rock classics and recent cuts. It is unclear how the Rolling Stone brand and its musical authority are being exercised in the title aside from the box cover. In a statement accompanying the announcement, Rolling Stone publisher Will Schenck says “With more people paying console video games than ever before, this was a natural next step for the Rolling Stone brand.” In fact, Rolling Stone may be coming into the game a bit after the curve. Rock Band 2, one of the most hotly anticipated music games of last year, sold solidly but behind expectations. There has been some worry in the games industry that the genre has peaked. In recent years, band simulators have become powerful forces in the games industry as well as the music business. Labels now vie for inclusion in the games, and special editions around classic bands like Aerosmith have helped reignite catalog sales. Licensed game titles that leverage film and TV properties have a much more mixed history, however. The degree to which a license is involved in the title’s development and actual content is uneven, and in many cases developers produce B-list titles that try to ride the license’s name rather than deliver an innovative gaming experience. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
Take min's fun quiz and find out how magazine-savvy you are! COMMENTS
|
min's Digital Media Summit
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
min Press
 Events Calendar
min's Integrated Marketing Awards |
.jpg)
.jpg)
.jpg)
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
