Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

Road & Track, Yahoo Co-Pilot '5 to Drive'


Tuesday, May 19, 2009
Steve Smith

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
As another piece in their three-year editorial partnership, Road & Track and Yahoo Autos launched a 10-week “5 to Drive” feature series. R&D editors have chosen five cars that best represent their product categories (convertibles, affordable luxury, family-friendly fun, etc.), and the two brands have provided text and multimedia around the top five in each segment for the two sites. Video featuring “Fox All Access” radio host Chris Leary appears at both RoadandTrack.com and Yahoo Autos iterations of the site.

In an interesting contrast between the two sites’ treatment of the same material. Yahoo leads with the video sections while R&D leads with images and articles. The Yahoo page is attracting ubiquitous insurance brand Geico, while R&D’s feature is surrounded by brand advertising from Toyota and Lexus. For obvious reasons, auto advertising has been hard hit by the combination of recession and the meltdown of the U.S. car industry. Nevertheless, auto marketers still need to move metal, as trade salespeople like to say. Auto brand advertising has not gone away so much as it has been aimed lower down in the marketing funnel. Highly targeted auto content seems to be retaining auto advertisers while non-endemic beneficiaries of the past, like lifestyle sites, have suffered most.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


Take min's fun quiz and find out how magazine-savvy you are!

And raise your digital IQ at the annual Min Digital Summit.

A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.

This all day event is specially designed to help you master the changing world of digital media.
Read more. 

COMMENTS

min's Digital Media Summit

Countdown to the Summit:


  • Luncheon Keynote: Josh Quittner
Check out money making ideas from Slate Group’s John Alderman, New York Media's Larry Burstein and Meredith's Lauren Wiener.

Keynoter:
Erin Matts
Glam Media		 Keynoter:
Josh Quittner
Flipboard


  Join us at the Summit June 5, 2012

Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                          


Inside min This Week
Events Calendar

min's Integrated Marketing Awards
Entry Deadline June 7
Enter Today!

min's Digital Media Summit
June 5, 2012 at the Marriott Marquis, NY
Register Now

Sales Executive of the Year
June 27, 2012 at the Marriott Marquis
 Purchase your tickets!



All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS+EVENTS | WEBINARS | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.