Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

RDA’s Warren Mag Folds to the Web


Thursday, November 5, 2009


Claiming that the online success of its new Purpose Driven Connection magazine and digital property was enormously popular online, the magazine announced yesterday it would become a Web only content service. Published as a partnership between Reader’s Digest Association and pastor Rick Warren’s Saddleback Church, Purpose Driven Connection came to print in January. While an online fee-based service component was always part of the model, the church announced today that “impressive reader feedback has prompted us to focus all our energies on our digital format so our content can be expanded, international, interactive and free,” the group said in a statement. The Christmas issue will be the print magazine’s last, and new interactive features will launch online in January. RDA is refunding unfulfilled subscriptions to readers and will host the Web site through the first quarter of next year.

Purpose Driven Connection had appeared to be one of RDA's big wins earlier this year. The partnership was designed as a cross-platform package that included the magazine, Web-site access and DVDs. At the time, RDA pitched it as a new model in magazine publishing and integrated product and packaging.

Warren admits that print subscriptions were “lagging,” however, which led to the decision to go Web-only. But sign-ups for the free online daily devotional e-letter grew to more than 400,000. “Our biggest discovery was learning that people prefer reading our content online rather than in print, because it is more convenient and accessible,” said Warren.

If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS
Up and Coming

Finalists Announced! min's Editorial & Design Awards

Rising Stars Awards
Final Entry Deadline: Oct. 17
Enter Today

Webinar
Building A Mobile-First Ad Portfolio -
That Drives Growth
Oct. 23 | 1:30 - 3 p.m. ET
Register

Breakfast with the minsiders
2015 Outlook: How to Thrive in a Hyper-Fragmented Media World
Nov. 6 | Yale Club, NYC
Register

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar


All Events




min
Free Eletters — Sign up Now