BREAKING NEWS & VIEWS
R.R. Donnelley Acquires Brill’s JournalismOnline Paid Content Venture
Thursday, March 24, 2011
Brill, the founder of American Lawyer and Court TV, has been championing the use of metered paid access content models in recent years as an important revenue stream for supporting robust enterprise journalism. The Press+ system has been rolling out among select newspaper partners in recent months and it allows publishers to manage access as well as market subscriptions to readers. The technology allows for offering day passes to users, asking for subscriptions after a set number of free articles have been read and giving open access to print subscribers, among other models. Brill and former Wall Street Journal publisher L. Gordon Crovitz have been leading the company.
Crovitz said in a statement: “The scalable Press+ model enables publishers to quickly test and implement a variety of content distribution strategies. Our experience demonstrates that publishers using Press+ for metered access to web sites and other digital products retain their online ad revenue and readership while adding a valuable revenue stream from online subscriptions.”
When we spoke with Brill about Journalism Online in January 2010, he was adamant that publishers needed a more subtle strategy than merely dropping a pay wall around their content. Metered access can extract revenue from the most loyal users without damaging overall traffic and ad inventory, he argued. The company now claims 1,600 affiliates for its e-commerce platform.
R.R. Donnelley CEO and president Thomas J. Quinlan III said in a statement that Press+ will give the company’s publishing partners additional tools for monetizing content across channels. “Press+ enhances our offering and opens new avenues for publishers to generate incremental subscription and advertising revenue.”
R.R. Donnelley serves 60,000 customers with a range of digital and print technologies. The Jordan, Edmiston Group brokered the transaction.
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