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BREAKING NEWS & VIEWS
Phil Geyskens Named Starcom Executive VP/Analytics & Development DirectorThursday, June 21, 2012 On June 12, Belgian-born Phil Geyskens joined Chicago-based media communications agency Starcom USA as executive vice president/analytics & development director. His new role--with his team of communication experts,  software engineers and data scientists--is to find and tell data stories, which includes inventing new interfaces, visualizations, methods and applications to learn and act quickly to drive client marketing success. Geyskens is a member of Starcom's managing board and reports to CEO Lisa Donohue. Geyskens came to Starcom from Hill Holliday where he was senior vice president of analytics, where he used behavioral tracking, attitudinal surveying and social listening to create meaningful insights and understand the trends and desires of today’s consumers. Past employers included Sears Holdings Corp., the data-driven marketing agency RAPP and Aon. He received an MBA from Northwestern University’s Kellogg School of Management and holds a Ph.D. in civil engineering from the K.U.Leuven in Belgium. He was awarded the Belgian Government Medal for the Performing Arts for the classical guitar in 1985. Geyskens is also "quadra-lingual": English, Flemish, French and German. Says Donohue: “As we craft meaningful experiences for our clients, it's just as important for us to illustrate their true business impact. More then ever, clients are turning to us to guide them through the storm of data overwhelming them to find both meaning as well as prove the value of the experiences we create on their behalf. With such a massive remit, it is imperative to have a resilient presence and strategic leader who can provide a data-based framework to drive our success. And I am confident that Phil is the guy who can do that for us.” If you have breaking news to share please contact min’s editors.
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