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BREAKING NEWS & VIEWS
People.com Starts a Twitter Tribute Tsunami .JPG) how much clout it now leverages in the social media eco-system. In addition to tweeting a link to its breaking story, the editors decided to spark a tribute to the beloved actress Twitter style. “In honor of Rue, think we can get #ThankYouForBeingAFriend trending?” the @PeopleMag Twittter feed posted in the early afternoon. Within a couple of hours the hashtag had in fact caught fire and became one of the top trending topics throughout Twitter. That is what 2 million Twitter followers will do for you. One of the leading celebrity news brands online has amassed an impressive social media following and is capable of initiating tsunamis of user-gen content and sending messages that reverberate throughout a viral behemoth. In fact, across the People.com twitter feeds the brand now claims over 3.4 million followers. People Digital editor Mark Golin tells Minonline that yesterday’s Twitter tsunami demonstrates more than just the magazine’s massive throw weight online. “Anytime we're able to impact trending topics on Twitter, it shows that we're not only on the pulse of what's happening in the world of celebrity news, but also what's happening in the world of Twitter, which is a very distinct community," he says. “The fact that 'ThankYouForBeingAFriend' was trending alongside MLB pitcher Armando Galarraga's blown perfect game shows that through Twitter, we have become a conversation maker in addition to being a trusted source of breaking news. It doesn't hurt our follower or traffic numbers either.” Indeed. People Digital is riding atop high volume lately. It claims a record-breaking 900 million page views in May, across People.com, PeopleStyleWatch.com, People’s Moms and Babies and PeoplePets.com. May traffic was driven by baby news and Cannes. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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