 |
|
|
|
|
|
BREAKING NEWS & VIEWS
People.com Gets Game .jpg) way, and in the process hoping to turn its audience into gaming gold. People.com is partnering with free and paid game vendor Big Fish games to feature game downloads at the People.com/games section of its site. This puts Big Fish titles in front of a potential audience of up to 10 million monthly unique and gives People.com the opportunity to get a slice of the exploding online games revenue streams. Big Fish sells downloadable casual series like Mystery Case Files, Hidden Expedition and Fairway Solitaire. In return for featuring Big Fish games on the People.com site, the celebrity news publisher will get a piece of that revenue and essentially get an e-commerce income stream. People.com editor Mark Golin says that the site’s target demographic of adult women is the sweet spot for casual games and that the deal demonstrates the brand’s commitment to diversifying the revenue mix. “People.com continually looks for new and innovative ways to enhance our users’ online experience beyond the celebrity genre,” says Golin. Along with the recent release of the fee-based People Celebrity Tracker for the iPhone and iPod Touch, this program is another example of People.com’s search for new revenue streams. With its massive traffic of 10 million unique visitors the site has the opportunity to leverage that scale against a host of affiliate and revenue-sharing opportunities that can generate real income. Eyeballs are a terrible thing to waste, and publishers are starting to look beyond simple ad sales as a way to convert activity into cash. Publishers have been trying to insert themselves into the e-commerce revenue stream more forcefully in order to realize more of the non-advertising benefits that come from building a large audience. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
 Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume min Social Networks
Join us on  Follow us on  White Papers
Get even smarter -- download a white paper today.
 Featured White Papers:All Content is Now Evergreen By nstein  Making the Move: Tips on How to Create Digitally-Optimized MagazinesBy Nxtbook Media Design ... more Whitepapers min Contests
min Press
 Twitter Best Practices for Media Companies
 Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
.jpg)
Internet Sales Guidebook| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
