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People.com Breaks 1 Billion Monthly Page Views Barrier


Thursday, February 3, 2011
Steve Goldstein

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People.com surpassed 1 billion monthly page views in January 2011, the first time it has done so. According to the Time Inc. brand, this marks the first time a magazine Web site has attracted more than 1 billion page views in a single month.

Among the magazine Web sites tracked in min's Digital Media Boxscores, no other brand has reached the 1 billion page views mark in a single month. In December 2010, People.com had 891.6 million page views.

In 2010, People.com ad revenue accounted for 12% of overall revenue for the People brand, according to Fran Hauser, president of digital, Time Inc. Style & Entertainment Group. Hauser expects that figure to grow to 14% in the first quarter of 2011.

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