BREAKING NEWS & VIEWS
People StyleWatch Expands to 11 Issues for 2011
Friday, January 14, 2011
Incredibly, StyleWatch has not had a down advertising month since March 2009. The year-end 2010-versus-2009 differential was nearly +50%, and although February 2011 is up only fractionally, Tracy says that March closed very strong and April will do so, too. See min's five-year report.
Further growth comes from perfect-bound issues, which Tracy says are "now the rule, not the exception." March/June/September/December were perfect-bound last year, and this year the format will be "in the majority."
Current StyleWatch rate base is 775,000, and Tracy expects the second-half 2010 circulation average to be "well above 800,000."
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