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BREAKING NEWS & VIEWS
People StyleWatch Expands to 11 Issues for 2011Friday, January 14, 2011 People StyleWatch, the mid-scale fashion magazine that has published 10 times yearly since being spun off by People in January 2007, is adding an extra issue in 2011 with separate June and July releases. "This reflects .jpg) advertiser and reader demand," says publisher (since Feb. 2010) Karin Tracy. "The marketplace continues to support us enthusiastically." (Dec./Jan. becomes the sole combined issue.)Incredibly, StyleWatch has not had a down advertising month since March 2009. The year-end 2010-versus-2009 differential was nearly +50%, and although February 2011 is up only fractionally, Tracy says that March closed very strong and April will do so, too. See min's five-year report. Further growth comes from perfect-bound issues, which Tracy says are "now the rule, not the exception." March/June/September/December were perfect-bound last year, and this year the format will be "in the majority." Current StyleWatch rate base is 775,000, and Tracy expects the second-half 2010 circulation average to be "well above 800,000." If you have breaking news to share please contact min’s editors.
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