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PennWell Follows the Green with Mag Launch


Wednesday, July 8, 2009
Steve Smith

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Hoping to capitalize on the new presidential administration’s emphasis on green technology and sustainable energy models, PennWell Corp. announced today that it will launch the bimonthly Renewable Energy World North America in September. Initial readership will be 25,000 in the renewable energy industry. This new book is a U.S. counterpart to PennWell’s existing London-based Renewable Energy World. Both pubs support PennWell’s expos in this segment. The new magazine will be a primary media sponsor of the Renewable Energy World Conference and Expo North America and will use the existing RenewableEnergyWorld.com site as its digital home.

The new magazine will cover renewable power generation such as wind, geothermal and hydroelectric as well as the financial news surrounding green investment. The editor-in-chief will be David Wagmana former chief editor for Power Engineering.

According to PennWell, the new Obama administration is planning massive investments and incentives to drive green technology development, creating the opportunity for its U.K. franchise to evolve stateside.

PennWell is playing into one of the few relatively strong areas in b2b publishing. According to group publisher data from IMS/The Media Audit, PennWell’s ad pages declined 19.5% in Q1. Nevertheless, energy-directed titles like Hydro Review and Oil & Gas Journal were up 5.36% and 10.85%, respectively.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


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