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Parenting.com Convenes 'Mom Congress'
Wednesday, March 25, 2009
Steve Smith

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The Parenting Group is dropping the gavel on a new concept in proactive online community with its Mom Congress on Education and Learning (MCEL) initiative in partnership with Georgetown University. The aim is to connect parents with lawmakers and policy wonks on the topic of reforming American education. The online congress convenes at the Parenting.com site where parents can converse with one another about educational priorities and speak directly with officials and thought leaders. Representatives of the National Education Association, Working Mother Media, Georgetown University, the American Federation of Teachers and others will participate. Parents also will be recognized for their contributions to education in their communities in stories that will run in Parenting School Years magazine.

This joint effort between Georgetown and Parenting Group will lead toward a 2010 MCEL live event in Washington, D.C. The online Mom Congress will help cultivate and identify advocates around the country to contribute to the event. Georgetown is developing special continuing education programs around the MCEL initiative and will offer 10 scholarships for their own continuing education program.

Bonnier’s Parenting Group publishes the Parenting and Babytalk brands; the Mom Congress leverages and focuses the existing Parenting community toward a common cause. It demonstrates how magazine brands can become the facilitator of a community, a kind of broker among worlds that a major media company can access more readily than a spontaneous, stand-alone online community. In this model, the media provider leverages community to become a “content host,” rather than a simple content provider.

For more on the changing role of magazines in an age of online community, see today’s Minsider commentary by Razorfish’s Dominic Venuto.

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