BREAKING NEWS & VIEWS
NY Mag ‘Eat Cheap’ Issue Becomes YouTube Series
Tuesday, October 9, 2012
Electus YouTube channel, HUNGRY.
The series premiered this week on the HUNGRY channel, which has over 27,000 YouTube subscribers. As co-host and NYMag.com’s Grub Street editor Alyssa Shelansky says in the inaugural episode, “It’s a great time to be broke and hungry in New York City.” The six minute episode focuses on “the season of the fish filet sandwich” in the city.
The series will run for five episodes. The partnering of cross-platform video production house Electus and New York magazine is part of the YouTube push for programming more branded, professional content into discrete “channels” on the Google-owned video network.
As YouTube vies for greater respectability and pick-up among advertisers, it is trying to create more clean well-lit places where brands can advertise. In much the same way magazines inserted their brands into cable TV programming over the past several decades, the increasingly polished Web video distribution systems give print media partners like Hulu and YouTube a chance to get distributed across Web, mobile devices and even smart TV sets.
Electus produces both TV series like VH1’s “Mob Wives and NBC’s “Fashion Star” as well as the Nuevon, Hungry and Loud YouTube channels.
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