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NFL Magazine to 'Kick Off' in December

Wednesday, November 16, 2011

There are football magazines aplenty, but one with the blessing of the National Football League--with cumulative team and television revenues that would easily put it the upper rung of the Fortune 500--is a big deal. Enter the monthly NFL magazine with New York-based publishing partner Dauphin Media Group. The famous logo is there on the cover, as are contributors that include quarterback-turned-NFL Today commentator and WFAN (New York) host Boomer Esaison. Another contributor is NBC Sunday Night Football sideline commentator Andrea Kremer, and editor Jim Buckley comes from NFL Publishing.

The December 13 launch is no accident, because it is typically Thanksgiving through the Super Bowl when football interest peaks.  Estimated opening print run is between 300,000 and 400,000, with Quad/Graphics the printer and Kable Media Services the distributor.

Subscription rate, per, is $19.90 per year, with the 60% savings meaning a $5.50 single-copy price.

NFL magazine is following the nearly 14-year-old ESPN the magazine model in complementing digital and television components. Especially important is added exposure to the NFL Network and its personalities, with ex-player Warren Sapp and ex-coach Jim Mora among those in the launch issue.

As of now, NFL magazine has no connection to the Super Bowl program that has been published almost since the game's 1967 start by NFL Properties.   

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Who is handling the ad sales?
Posted by Ed Bowen on Sunday, December 4, 2011 @ 03:43 PM
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