BREAKING NEWS & VIEWS
Monthly Mag 2010 Ad Pages 'Improve' to +4.22%
Friday, November 19, 2010
After 2009's recession-impacted -20.05%, the 149 monthlies in min's boxscores rebounded modestly in 2010—a year without any major economic shocks but also one plagued by high unemployment and home foreclosures.
The uncertainty is reflected in the modest +4.22% ad-page differential, but the 99-monthlies-up/50-down ratio is far better than 2009's 10-up/141-down. Among the big monthly magazine gainers for 2010 is Vogue, with a 16.04% gain in 2010 vs. 2009 (318 additional ad pages), People Stylewatch, with a 49.47% gain (311 additional pages) and Elle Decor with a 34.65% gain (288 additional pages).
Below is a five-year (2006-2010) timeline of year-end ad-page differentials from min's magazine database, based on the total tallies of monthly magazine ad-page data year-over-year.
The boxscores will appear in the Nov. 22 min being released Nov. 19, with further analysis to on minonline.
If you have breaking news to share please contact min's editors.
Up and Coming
Integrated Marketing Awards
Entry Deadline: June 19
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|