BREAKING NEWS & VIEWS
Monthly Mag 2010 Ad Pages 'Improve' to +4.22%
Friday, November 19, 2010
The uncertainty is reflected in the modest +4.22% ad-page differential, but the 99-monthlies-up/50-down ratio is far better than 2009's 10-up/141-down. Among the big monthly magazine gainers for 2010 is Vogue, with a 16.04% gain in 2010 vs. 2009 (318 additional ad pages), People Stylewatch, with a 49.47% gain (311 additional pages) and Elle Decor with a 34.65% gain (288 additional pages).
Below is a five-year (2006-2010) timeline of year-end ad-page differentials from min's magazine database, based on the total tallies of monthly magazine ad-page data year-over-year.
The boxscores will appear in the Nov. 22 min being released Nov. 19, with further analysis to on minonline.
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