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Mmm – Science Cupcakes: NatGeo & ScienceBlogs Partner
Monday, December 7, 2009
Steve Smith

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It was a “sugar rush” at the Seed Media Group office on Friday as the company celebrated its majority-owned ScienceBlogs LLC partnership with NationalGeographic.com. The partnership was marked by rolling out  color-appropriate cupcakes. Note the National Geographic yellow paired with what ScienceBlogs tells us is their signature grey-white-black palette. (See low-res iPhone image to the right). The two content providers will share media via social sharing functionality and develop new multimedia projects together. ScienceBlogs will feature NG content and access its news. NG will make use of ScienceBlogs bloggers. National Geographic Digital Media will lead ad sales and the company will also take a minority stake in ScienceBlogs.

ScienceBlogs is a collection of 130 blogs and a jobs board organized into 11 channels of content. It reaches 2.4 million unique users and the site claims to have broken its own audience record in October. It also operates a German and Portuguese version.

The science news and views category of content has become a very hot area for development in the last year. In addition to the ever-popular Scientific American site, Discover magazine has been cultivating its relationships with bloggers. Also just this month Discovery Communications, which runs the cable TV brands of the same name, launched DiscoveryNews,com both online and on the iPhone.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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