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Media Tablet Sales Forecast Raised to 11 Million

Thursday, July 22, 2010

In the wake of the historic popularity of the Apple iPad device, ABI Research has revised its forecast for media tablet sales by a factor of three. The company now expects 11 million tablets to be sold this year alone, nearly tripling an estimate ABI made only six months ago.

Principal analyst Jeff Orr explains that the revision “is based on the broader availability of the iPad and on the delayed introduction of competing products. Assuming that competing tablets from other vendors do arrive in the second half of the year as expected, we believe that the iPad will account for a significant portion—but not all—of the projected 11 million units.” ABI’s projection is for global penetration.

According to analysts, the iPad is the fastest-selling new electronics platform in the history of consumer electronic devices. Nevertheless, the tablet is far from a mass-market device. At the current pace, it will take until 2013 for the platform to penetrate markets deeply enough to be considered a mass-market device.

iPad competitors have been slow in coming to market. Just as the iPad runs on Apple’s iPhone iOS operating system, many rival tablets will use Android, the rival mobile OS from Google. But with the success of the iPad and its considerable strengths in user interface design, many manufacturers appear to be tweaking their original designs accordingly before releasing final product.

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