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Media M&A in High Rebound, Up 291% in Value
Thursday, July 1, 2010
Steve Smith

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There were 445 transaction in the media, information and marketing services markets during the first half of 2010, reflecting a 52% increase in deal volume and a 291% spike in deal value ($21 billion) over 1H 2009. Investment bank Jordan, Edmiston Group Inc. (JEGI) found that several large deals drove the sharp rise in deal value, including the acquisition of the TransUnion information management company by Madison Dearborn Partners for $2.5 billion and the acquisition of Interactive Data Corporation for $3.2 billion by Silver Lake Partners and Warburg Pincus.



According to JEGI’s report for the first half of this year, b2b media deals showed the sharpest increase in activity, from six deals at $17 million in 1H 2010 to 23 transactions valued at $87 million so far this year. JEGI analysts say that Reed Business Information’s divestiture of its print holdings led way. On the other hand, the consumer magazine market was quiet, with only 12 deals valued at $78 million.

Both mobile media and database and information services sectors continued to attract investors, but the marketing services segment was also among the most active.

While the increase in transactions over last year is strong, JEGI notes that the strategic buying from established publishers continues to drive the market and accounts for most deals. Hearst’s recent acquisition of online ad agency iCrossing reflects a general trend among media companies to deepen their holdings in ad technology and marketing services.

“JEGI anticipates similar transactions going forward, as other media groups tap into higher growth services,” the report states. Nevertheless, 45 of the 211 transaction in the first half of the year were led by private equity, which is finding its way back into the market after near-dormancy last year.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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