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Media M&A ‘Moribund’ in 2009, But Hopeful
Wednesday, July 1, 2009
Steve Smith

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Mergers and acquisitions in the media and information segments remained soft in the second quarter, with 171 deals representing $4.1 billion, according to Jordan Edmiston Group. The company called the current environment “moribund” as activity for the first half of the year plummeted from 426 deals worth $22.5 billion in 1H 2008 to 300 deals worth $5.4 billion (-76.2%)so far this year.

JEGI detects signs of stabilization and confidence returning however, as activity in recent weeks seems to be picking up. The investment bank cites strategic buyers looking to move from defensive positions earlier this year to growth postures that acquire new business models. The multi-platform “consumer connection” model appears to be replacing the “publishing” model, the company says. Part of this shift towards touching audiences anywhere, anytime also entails media companies developing a wider range of client services, including marketing, metrics and analytics.

Among the areas that did experience M&A growth, the education information technology and training segment gained confidence (26.3% increase in deals and 18% increase in deal value) from a government stimulus package that emphasized training. Also strong is the mobile media and technology segment, which saw a 45.5% jump in the number of deals and a 38.4% increase in overall deal value.

JEGI remains optimistic that signs of a turnaround in media M&A are here already and that the second half of 2009 will see increased activity.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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