Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

MarieClaire.com Makes Millions of Friends


Friday, February 20, 2009
Steve Smith

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
As we assembled our exclusive min’s Digital Boxscores for the issue that lands on your desk Monday, we couldn’t miss the incredible traffic spike Hearst’s MarieClaire.com enjoyed in December. An otherwise down month for most titles turned into a trebling in audience size for the brand: 3.8 million unique, up from 932,000 in November. We asked for details, and the site was happy to crow over the portal dividend it was enjoying from partnerships at Yahoo and MSN.

MarieClaire.com tells min that a story about Warren Buffet’s granddaughter (“Billionaire Black Sheep”) ended up on partner Yahoo’s powerful front page and netted 2.4 million uniques and 3.2 million page views. “Six Ways to Dump Someone” also got Yahoo exposure to add another 198,000 uniques and 1.3 million page views. At partner Yahoo Shine, which we profiled recently in min, “5 Ways You’re Sabotaging Your Relationship” grabbed 73,700 uniques and 1.3 million page views. Meanwhile at the MSN home page, a MarieClaire feature on top fashion trends of 2008 added another 60,500 uniques and 822,000 page views.

Of course we shall see in the January numbers whether any of MarieClaire.com’s fast portal friendships turned into lasting bonds.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


Take min's fun quiz and find out how magazine-savvy you are!

And raise your digital IQ at the annual Min Digital Summit.

A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.

This all day event is specially designed to help you master the changing world of digital media.
Read more. 

COMMENTS

min's Digital Media Summit

Countdown to the Summit:


  • Luncheon Keynote: Josh Quittner
Check out money making ideas from Slate Group’s John Alderman, New York Media's Larry Burstein and Meredith's Lauren Wiener.

Keynoter:
Erin Matts
Glam Media		 Keynoter:
Josh Quittner
Flipboard


  Join us at the Summit June 5, 2012

Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                          


Inside min This Week
Events Calendar

min's Integrated Marketing Awards
Entry Deadline June 7
Enter Today!

min's Digital Media Summit
June 5, 2012 at the Marriott Marquis, NY
Register Now

Sales Executive of the Year
June 27, 2012 at the Marriott Marquis
 Purchase your tickets!



All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS+EVENTS | WEBINARS | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.