Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

Mags, Newspapers, Mail to Drop as Web Rises
Monday, December 14, 2009
Steve Smith

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
In a new forecast of marketers’ intentions in coming years, Forrester reports that 60% of media buyers say they intend to increase their interactive budgets. Of those planners and buyers who will be moving more money to digital venues, many will be doing so at the expense of direct mail (49%), newspaper media (35%), and magazines (28%).

As reported by Mediapost this morning, the new “Forrester Interactive Marketing Forecast” expects tremendous growth in digital media spending, nearing $55 billion in 2014 or 21% of overall marketing spending. The poll of 204 marketing executives discovered that the recession is accelerating the rate at which money is moving from traditional media, even TV, to the Web. Part of the shift involves an overall search for efficiency as marketing budgets generally contract over the next few years.

Marketers were most optimistic about the prospects for social media, online video, search engine optimization, mobile, paid placement in social media, email, and paid search. Both social and mobile media will enjoy the greatest rates of growth.

Forrester also predicted that Yahoo would struggle to keep up with companies like Google and Microsoft that seem better positioned to take advantage of consumers and advertisers working across devices. Forrester expects this iconic portal of the Web to be sold off at some point.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

COMMENTS
1.
I cannot help but wonder how this is so true when places such as Google are sending out direct mail pieces... it makes you wonder.
Posted by Catherine on Monday, December 14, 2009 @ 01:14 PM
Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:
min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                                                      

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!


min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand


All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.