Twitter Top 5 for Mag Brands: Time Inc. Takes the Lead
Sunday, August 30, 2009
Greer Jonas

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As we compile our monthly twitter watch at min, some brands are seeing 150,000 or more new followers in the blazing hot and rainy month of August. Four of the top five (see chart below) are Time Inc. sites, and for a good reason: “We have a great corporate relationship,” says Health.com editor-in-chief Amy O’Connor. The main “passing in the hall” grassroots Twitter strategy is to have more publications tweet to each other, creating conversations with the users and passing links to theirs and sister pubs’ Web sites, as readers tweet and retweet their friends so their followers grow and grow.

Top tweets?

• Health.com promotes healthy eating while attracting a younger and more active online audience through their Twitter network with their FGW (Feel Great Weight) lunch tweet: FGW twitpic

• Time.com gains 217,153 followers with their "10 Questions Interview of Ashton Kutcher", which links to the story on their Web page.

• People.com's breaking news and photo/video links in the popular areas around the site.  Like August 27’s Twitter photo caption: Guess who was smooching on the Gossip Girl set? (Spoiler alert:http://ow.ly/lBoE) Of course, celebrity Twitter feeds bring the Twitter junkies.

See the Min's Twitter Watch: Salad With Beets which includes the top 10 Twitter chart.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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