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BREAKING NEWS & VIEWS
Magazine Spend to Stagnate Through 2015Friday, June 18, 2010 While many other media segments will bounce back from the worst media and economic recession in memory, the magazine industry will show little to no growth in the next five years, according to MagnaGlobal media forecaster Brian Wieser. The Interpublic Group’s media forecasting company expects magazine spending worldwide to decline by 4.2% to $34 billion this year. Currently, magazines have a 9% share of overall advertising spending. In 2010, Magna predicts the magazine spend will decline again 1.6% to $33.45 billion. Growth will return incrementally in 2013 (0.5%) and retain that rate for the next few years. In all, the compound rate of growth 2010-2015 for magazines will be -.3%. Meanwhile, even the bedeviled newspaper industry will see 1.8% CAGR as much of the world continues to rely on daily papers. But according to Wieser, “Magazines face worse conditions with respect to online competition (especially with news and celebrity content).” With growth continuing in other media but stagnation afflicting magazines, their share of overall ad spend will be down to 6.9% by 2015. In 2000, magazines accounted for 12% of advertising. Otherwise, Magna’s news for the media industry was relatively rosy. The company raised its previous estimate for overall ad spending in 2010 from a previous target of +2.4% to a new projection of +4.2%. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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