Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

MSLO, Fine Living, MiGi Vets Launch Momologie Brand


Tuesday, October 27, 2009
Steve Smith

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
It is good to be mom. In addition to getting all of the special joys and rewards of motherhood, it seems that much of the Web revolves around you. With the popularity of women’s content continuing to rise, and a new class of “Mommy Bloggers” becoming a new force in content and marketing, moms are the current stars of the Internet. One more content provider enters the cluttered field this week, boasting a pedigree in the magazine and TV worlds. Momologie is a new Web site and e-mail newsletter that celebrates family interaction. The content focuses on family gatherings, food, travel, beauty home and organization. Its founders, Gia Russo and Michele Adams met while working at Martha Stewart Living in the 90s. They later formed the MiGi girls brand that hosted shows on Fine Living Network as well as on AOL.

The company describes its content as “highly editorialized,” and a premium seems to be placed on design sense in all of the digital materials. It is aspiring to be a “glossy magazine online” and to feel like a “reliable friend.” Each daily newsletter focuses on a single theme, and the site compiles articles, check-lists and the blog by Gia and Michele.

Women's content is one of the growth categories online. According to comScore, 102 million unique visitors came to the genre in 2008, and the audience for the content grew 46% from the year before. 

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


Take min's fun quiz and find out how magazine-savvy you are!

And raise your digital IQ at the annual Min Digital Summit.

A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.

This all day event is specially designed to help you master the changing world of digital media.
Read more. 

COMMENTS

min's Digital Media Summit

Countdown to the Summit:


  • Luncheon Keynote: Josh Quittner
Check out money making ideas from Slate Group’s John Alderman, New York Media's Larry Burstein and Meredith's Lauren Wiener.

Keynoter:
Erin Matts
Glam Media		 Keynoter:
Josh Quittner
Flipboard


  Join us at the Summit June 5, 2012

Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                          


Inside min This Week
Events Calendar

min's Integrated Marketing Awards
Entry Deadline June 7
Enter Today!

min's Digital Media Summit
June 5, 2012 at the Marriott Marquis, NY
Register Now

Sales Executive of the Year
June 27, 2012 at the Marriott Marquis
 Purchase your tickets!



All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS+EVENTS | WEBINARS | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.