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BREAKING NEWS & VIEWS
Keeping It Real Simple on the iPhone  app store is becoming critical. Real Simple magazine’s approach is to turn its straightforward and successful brand message into a tool, not just another mobilized magazine. The Real Simple To-Do List is just that, a series of customizable checklists that help users organize their lives. But in this case, the design crew has done a fine job of leveraging the phone’s native strengths. The busy reader can start with more than 30 templates from Real Simple, start their own list from scratch, delegate tasks to others and reward themselves for checking off items.As in all things Real Simple, the lists are themselves organized into six categories: cleaning, organizing, household planning, travel & style, entertaining and weddings. You can add or delete tasks from the prefab lists, set a due date for the item or (our favorite choice) “make it someone else’s problem” by sending it to one of your contacts. The app rewards you (or just breaks the tension of big jobs) by letting you shake the iPhone to bring up a fun fact like how many mop heads the cleaning crew at Disneyland go through in a year. That would be 5,000, by the way. The app also peppers throughout the lists tips and hints for outsmarting your own to-do lists. The Real Simple To-Do List exceeds expectations by providing real editorial value-adds and humor to organization. The app is free and fully sponsored by Toyota and its new Sienna family van. Banner ads throughout the app bring up a video ad of the product. Out of the gate, the app has gotten some strong feedback from iTunes App Store reviewers. Rated at a respectable 3.5 stars, almost half of the voters gave this app five stars. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
1.
Most mag-apps make the mistake of repurposing content, which usually diminishes it, while RS has elected to extend their brand with a mission-themed product suited to the context of the iPhone. I wish more publishers were a bit less panic-ey about missing the boat and would think twice about the value of mobile publishing, which is totally unsuited for many magazines.
Posted by Rob on Tuesday, April 13, 2010 @ 02:32 PM
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