BREAKING NEWS & VIEWS
Keeping It Real Simple on the iPhone
Tuesday, April 13, 2010
As in all things Real Simple, the lists are themselves organized into six categories: cleaning, organizing, household planning, travel & style, entertaining and weddings. You can add or delete tasks from the prefab lists, set a due date for the item or (our favorite choice) “make it someone else’s problem” by sending it to one of your contacts. The app rewards you (or just breaks the tension of big jobs) by letting you shake the iPhone to bring up a fun fact like how many mop heads the cleaning crew at Disneyland go through in a year. That would be 5,000, by the way. The app also peppers throughout the lists tips and hints for outsmarting your own to-do lists.
The Real Simple To-Do List exceeds expectations by providing real editorial value-adds and humor to organization. The app is free and fully sponsored by Toyota and its new Sienna family van. Banner ads throughout the app bring up a video ad of the product.
Out of the gate, the app has gotten some strong feedback from iTunes App Store reviewers. Rated at a respectable 3.5 stars, almost half of the voters gave this app five stars.
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