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January Twitter Followers Into PR


Wednesday, February 1, 2012
Greer Jonas

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Tackling social media in the b2b media is an entirely different animal than consumer. In fact the first five sites in our top Twitter follower chart are consumer/b2b hybrids. PR News, a sister brand to min at Access Intelligence, is taking social media very seriously, to a tune of 2,774 more followers in January. Their entire team is dedicated to spreading the PR related word about their special events as well as sharing engaging and timely news stories that appear on their site.

Here is a typical tweet from January 31.

Google+ Hangouts Gets Presidential Seal of Approval bit.ly/AkaWID 

B2B 1/24/2012 12/21/2011 % Gain More Followers Twitter URL
1 Women’s Wear Daily (CN Digital) 1,941,654 1,914,976 1.37 26,678 http://twitter.com/womensweardaily
2 Inc./Mansueto Ventures 341,632 319,246 6.55 22,386 http://twitter.com/IncMagazine
3 Fast Company/Mansueto Ventures 418,525 405,126 3.20 13,399 http://twitter.com/fastcompany
4 Entrepreneur 115,320 106,249 7.87 9,071 http://twitter.com/EntMagazine
5 PC World/IDG 102,291 97,367 4.81 4,924 http://twitter.com/pcworld
6 PR News Online/Access Intelligence* 31,235 28,461 8.88 2,774 https://twitter.com/#!/PRNews
7 Computerworld/IDG 34,478 32,805 4.85 1,673 http://twitter.com/computerworld
8 Adweek/Prometheus Global Media** 54,520 53,015 2.76 1,505 http://twitter.com/adweek
9 Information Week/UBM Technology 26,918 25,617 4.83 1,301 http://twitter.com/informationweek
10 CIO/IDG 28,096 27,004 3.89 1,092 http://twitter.com/CIOonline
11 Spectrum IEEE 17,048 16,051 5.85 997 https://twitter.com/ieeespectrum
12 NetworkWorld/IDG 17,400 16,668 4.21 732 http://twitter.com/networkworld
13 InfoWorld 11,822 11,128 5.87 694 http://twitter.com/infoworld
14 Builder/Hanley Wood 9,902 9,279 6.29 623 http://twitter.com/builderonline
15 Firehouse/Cygnus Business 7,496 6,906 7.87 590 http://twitter.com/FirehouseNews
16 Brandweek/Prometheus Global Media** 24,221 23,713 2.10 508 http://twitter.com/brandweek
17 Farm Journal 6,962 6,458 7.24 504 http://twitter.com/FarmJournal
18 Ecohome/hanleywood 12,604 12,137 3.71 467 http://twitter.com/EcoHomeMagazine
19 Officer/Cygnus Business 4,597 4,228 8.03 369 http://twitter.com/OfficerCom
20 EE Times (Check) 3,124 2,760 11.65 364 eetimes.com













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