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BREAKING NEWS & VIEWS
It’s Official: Content Still KingFriday, August 28, 2009 Just when the digital cognoscenti were throwing in the towel to Facebook and Twitter, along comes a study reminding us that social networking is not consuming the Internet whole. BurstMedia’s latest survey of online browsing habits by age demo shows that even in the 18-34 segment only 40% spend more than a half hour each day on their social networks. Actually, 48.6% say they seek out entertainment and news content, followed by games (40.5%), local and national news (37.2%) and, finally, social media (35.5%). In fact, once the demographic lens moves up to the 35-44 segment, social media use isn’t even in the top four most-popular pursuits. For that group, more seek out local/national news (47.7%) and then entertainment information and news (41.8%), shopping and product information (38.9%) and information for work (37.9%). A great opportunity still exists for some social network to grab the baby boomers, BurstMedia contends. More than 52% of the 45-64 segment does not have a social profile, and among those who are involved only 11.9% feel their social net is targeted to them. Well, easier said than done. The boomer-focused TeeBeeDee network closed last month for lack of funding less than two years after launching. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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