Internet Advertising Becoming More Important Than Traditional

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A new report released by The Nielsen Co. Online indicates that video and social networking sites are driving Web content to new heights. In turn, Internet advertising continues to become more important for traditionally heavy ad-spending industries such as healthcare, telecommunications and consumer products. The report also showed:

•    The number of American users frequenting online video destinations has climbed 339% since 2003;
•    In the past year, unique viewers of online video grew 10%, the number of streams were up 41%, streams viewed per user grew 27% and total minutes engaged with online video increased 71%;
•    Led by social media, search and video, the Internet’s share of total ad spending will continue its steady upward trend as global economies emerge from the current recession;
•    In the age of Twitter, feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events; and,
•    30% of U.S. mobile subscribers recalled seeing some form of advertising while using their mobile phones, up from 18% one year prior.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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