 |
   |
Visit min's sister site:  |
|
|
|
|
BREAKING NEWS & VIEWS
Her Blog, Her Press ReleaseMonday, July 27, 2009 Marketers continue to look for ways of infiltrating, partnering and even co-opting the phenomenally powerful channel of women blogging online. The famous leagues of “mommy bloggers” in  some cases have maintained undisclosed relationships with manufacturers even as they post positive mentions of their products. The line between posting advice to friends and shilling for a PR perk has gotten so bad online that the Federal Trade Commission is poised to step in and publish strict guidelines for clearer disclosure of marketing and affiliate relationships at blogs. One blogger tried to impose a one-week moratorium on using PR input for their content, the Wall Street Journal reports. MomDot blogger Trisha Haas urged her fellow bloggers to take a week off in August from posting the product reviews, giveaway and sweepstakes information and press releases that marketers now cram through this channel. She suggested bringing the female blog back to “your blog naked, raw and back to basics.” While the casual consumer observer may look at the women’s blogosphere now as a murky blend of marketing sweetheart deals and authentic content, the marketers still see the female bloggers as underutilized resources. A newly released Ketchum survey of attendees at the BlogHer ’09 gathering of female bloggers last month found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. More to the point, 53% of women bloggers said they would be willing to provide such information if asked. About 30% of women bloggers say they already hear from a company PR person about once a day. The bottom line is that it is hard to keep a medium “pure” of marketing influence if its core membership welcomes the opportunity to get freebies and spread the word about them. For branded media publishers, however, this situation offers a welcome opportunity to enforce their brand value on a new medium and truly differentiate themselves from competitors and user-generated content. Many sites partner with blogs and even bring these nano-sites their own advertising networks. Here is a great opportunity for those media companies to enforce on their blog partners the same editorial regimen on marketer gifts and disclosures they use internally. If media branding is about “quality” and reader “trust,” then isn’t this one obvious place where those values can be asserted easily? If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
Take min's fun quiz and find out how magazine-savvy you are! COMMENTS
|
min's Digital Media Summit
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
min Press
 Events Calendar
min's Integrated Marketing Awards |
.jpg)
.jpg)
.jpg)
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
-jk
<a href="http://www.pressreleasereviews.com/">Best press release services</a>