min day Digital Summit
November 9 in NYC
Register Today!

BREAKING NEWS & VIEWS

Hearst’s Kaboodle Gets an Ad Insert
Tuesday, September 29, 2009
Steve Smith

Comment Print Email Article Database Del.icio.us Digg   Share on LinkedIn Click to share this post on Twitter Facebook Reprints
Taking a page (several pages, actually) from offline media, Hearst-owned shopping site Kaboodle introduces an interactive weekly ad circular this week. A new “Sales and Stores” channel at the site includes a Target-branded SmartCircular that looks like a newspaper insert but behaves more like a Web site. Visitors leaf through the pages of the circular and can click on any item to have it saved to their “Weekly Shopping List” that Kaboodle users create to bring to the store later. The project is a partnership between Hearst Magazines Digital Media and Gannett subsidiary ShopLocal.

The SmartCircular is integrated with the Kaboodle platform so visitors can sort and filter offers by category and add them to their shopping lists. The campaign includes ad units that will run on Kaboodle and other sites in Hearst’s network. In addition to its branded magazine sites like MarieClaire.com and Seventeen.com, Hearst’s portfolio of digital properties also includes TheDailyGreen.com, eCRUSH, Delish.com and the newly beta-launched RealBeauty.com.

In recent months a number of content sites have launched programs designed to bring their content closer to the tip of the purchase funnel in order to demonstrate the ROI of digital marketing and advertising for in-store sales. ShopLocal CEO Vikram Sharma says, “ShopLocal's SmartCircular is a natural step in the shopping process and the last mile to purchasing, by influencing consumer choice of stores to shop and driving sales both online and in the store.”
Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin
Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




To sponsor a min contest, contact Amy Abbey at aabbey@accessintel.com.

 Reserve your contest in min

min Press

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

September 15
Awards Event: September 15
More Information

November 9, 2010
min day Digital Summit
Learn More

All Events


min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.