BREAKING NEWS & VIEWS
Hearst’s Kaboodle Gets an Ad Insert
Tuesday, September 29, 2009
Taking a page (several pages, actually) from offline media, Hearst-owned shopping site Kaboodle introduces an interactive weekly ad circular this week. A new “Sales and Stores” channel at the site includes a Target-branded SmartCircular that looks like a newspaper insert but behaves more like a Web site. Visitors leaf through the pages of the circular and can click on any item to have it saved to their “Weekly Shopping List” that Kaboodle users create to bring to the store later. The project is a partnership between Hearst Magazines Digital Media and Gannett subsidiary ShopLocal.
The SmartCircular is integrated with the Kaboodle platform so visitors can sort and filter offers by category and add them to their shopping lists. The campaign includes ad units that will run on Kaboodle and other sites in Hearst’s network. In addition to its branded magazine sites like MarieClaire.com and Seventeen.com, Hearst’s portfolio of digital properties also includes TheDailyGreen.com, eCRUSH, Delish.com and the newly beta-launched RealBeauty.com.
In recent months a number of content sites have launched programs designed to bring their content closer to the tip of the purchase funnel in order to demonstrate the ROI of digital marketing and advertising for in-store sales. ShopLocal CEO Vikram Sharma says, “ShopLocal's SmartCircular is a natural step in the shopping process and the last mile to purchasing, by influencing consumer choice of stores to shop and driving sales both online and in the store.”
If you have breaking news to share please contact min's editors.
Up and Coming
min's Best of Web & Digital
May 11 | NYC
May 12 | NYC
Integrated Marketing Awards
Entry Deadline: June 19
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|