Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

Hearst International Promotes Peter Yates


Wednesday, August 6, 2014


Hearst Magazines International (HMI) named Peter Yates its new executive creative director of international branding.

Yates, who has been HMI’s creative director since 2009, is set to expand his role to include greater involvement with product licensing, brand extensions and the creative direction for all the company’s many titles. HMI, a unit of Hearst Corp., publishes 285 magazines and 200 websites in 34 languages across 81 countries, including 61 editions of Cosmopolitan, 36 editions of Harper’s Bazaar, 28 editions of Esquire and 12 editions of Good Housekeeping.

The international brand extensions are under Yate’s purview, as well, and he will continue to work with the teams behind the international editions, helping to guide both the creative direction and visual strategy going forward.

Yates, who previously worked as the founding design director of Cargo magazine and design director at ESPN The Magazine, has helped guide the brand direction of various titles, says HMI senior vice president and editorial director Kim St. Clair Bodden.

“[He has been] elevating our presence and impact with readers worldwide [and] has developed strong relationships with our international editors around the world,” St. Clair Bodden adds.


If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.


More Breaking News & Views

Breaking News & Views Archives


Up and Coming

Integrated Marketing Award Winners & Honorable Mentions Announced! 

SEO Workshop
Sept. 29 | NYC
Register Today


Media Summit
Sept. 30 | NYC
Register Today

min's Rising Stars
Entry Deadline: October 10
Enter Today

Quick Survey - Chance to Win a $50 Gift Card!
Take the Survey

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar

SEO Workshop: SEO Strategies for Maximum Brand Lift
Monday, Sept. 29 | 8:30 AM - 11:30 AM ET
Register Today!

Media Advertising Summit
Tuesday, Sept. 30 | 9:00 AM - 4:15 PM ET
Register Today!

All Events




min
Free Eletters — Sign up Now