BREAKING NEWS & VIEWS
Hearst International Promotes Peter Yates
Wednesday, August 6, 2014
Hearst Magazines International (HMI) named Peter Yates its new executive creative director of international branding.
Yates, who has been HMI’s creative director since 2009, is set to expand his role to include greater involvement with product licensing, brand extensions and the creative direction for all the company’s many titles. HMI, a unit of Hearst Corp., publishes 285 magazines and 200 websites in 34 languages across 81 countries, including 61 editions of Cosmopolitan, 36 editions of Harper’s Bazaar, 28 editions of Esquire and 12 editions of Good Housekeeping.
The international brand extensions are under Yate’s purview, as well, and he will continue to work with the teams behind the international editions, helping to guide both the creative direction and visual strategy going forward.
Yates, who previously worked as the founding design director of Cargo magazine and design director at ESPN The Magazine, has helped guide the brand direction of various titles, says HMI senior vice president and editorial director Kim St. Clair Bodden.
“[He has been] elevating our presence and impact with readers worldwide [and] has developed strong relationships with our international editors around the world,” St. Clair Bodden adds.
If you have breaking news to share please contact min's editors.
Up and Coming
Integrated Marketing Awards
min's Sweet 16*
Editorial & Design Awards
Entry Deadline: August 14
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|