Guitar World Goes to Video on Demand

Monday, January 11, 2010
Steve Smith

In the kind of partnership that the magazine industry will need to pursue in coming years in order to get into an increasingly complex digital video ecosystem, Guitar World magazine video content will appear on the Concert.TV video on demand service (VOD). The partnership will put Guitar World’s video archives of artist interviews onto a VOD platform that reaches 30 million TV viewers through Comcast, DirecTV, Verizon FiOS and other cable and satellite providers.

The first videos will appear in mid-February and feature exclusive interviews with Slayer, Living Colour and Five Finger Death. The videos will be refreshed each month with new pieces of the magazine’s video archives. Greg Di Benedetto, publisher, Guitar World says, “We are very excited for this opportunity to have our branded video content distributed nationally on such a high quality digital TV platform. Concert.TV has redefined the at-home music viewing experience and provides us with an even more targeted audience with greater reach for our marketing partners and advertisers.”

Concert.TV is a VOD provider of music performances, documentaries and lifestyle programming. It is free to users on set-top boxes.

As video assets migrate from the Web to portable devices and to the set-top box, there are myriad opportunities for magazines to associate their multimedia content with VOD brands as well as create next-generation video apps that can live on Internet-enabled TVs, game consoles, and even in-car entertainment systems.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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