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BREAKING NEWS & VIEWS
Google to Offer Paid Content Plan for PublishersMonday, June 21, 2010 Google is planning to roll out a microtransaction system that will allow its publisher partners to monetize content across Web, mobile and tablet platforms, according to a report in the Italian newspaper La Repubblica. “Newspass” is being tested as a name for the platform as the search engine starts reaching out to publishers to gauge their interest. According to the report, Google will be able to index content that sits behind newspaper and magazine publisher pay walls and offer users who click through on the articles a unified one-click payment system for acquiring access or the article. Paid content in the user’s search results would be tagged with a special icon. Users would be able to sign into the system with a universal identifier much like the Facebook Connect user ID that many publishers now employ, and it could be used on multiple mobile and desktop platforms. Google alreay has an online payment infrastructure in place called Google Checkout. The system was rolled out several years ago as a competitor to the PayPal online payments system, but it hasn't gotten the traction with vendors many anticipated. Data ownership is a critical concern in any content payment system. According to the Italian newspaper report, Google will share data with the publishers, including the user profiles of those signing up for the payment system. All back end billing and login tasks would be handled by Google. Google is expected to launch the program by year's end. It is unclear from the reports whether the system would also be sophisticated enough to handle subscriber access to content or tiered access systems like the one being offered by Journalism Online. Google clearly is trying to mollify publishers who have been complaining ever more loudly in recent years about the search engine “scraping” or stealing content from content providers and serving their artciles on news pages that Google monetizes on its own. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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