BREAKING NEWS & VIEWS
Georgine Anton Rejoins Meredith Corp. as MXM Chief Client Officer
Monday, June 25, 2012
MXM (formerly Meredith Publishing Services) specializes in creating custom programs and customer relationship marketing platforms for clients that include Chrysler, Lowe's and--especially with Anton's return--Kraft. She had previously established a close working relationship between Meredith and Kraft with the creation of Kraft’s iFood assistant (its first iPad product) and "Big Fork Little Fork" (an app that encourages healthy eating by children) . Anton also helped to convert Kraft’s Food & Family program from a marketing cost into revenue generator through subscription and ad-sales efforts.
She now reports to MXM executive VP/marketing David Brown, who says: "Georgine has a wonderful focus on innovation and a desire to develop client strategies that truly [succeed] in this increasingly complex work [environment].”
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