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BREAKING NEWS & VIEWS
GamePro Locks and Reloads Magazine and Site  site relaunch have registered with the gaming audience. The book claims that in December 2009 online orders for print subscriptions were double that of December 2008 and that the sales of the January 2010 issue (on sale December 2009) were up 81% at Barnes & Noble. Late last month the Gamepro.com Web site also relaunched, and its traffic saw a 30% hike.GamePro Media evp of content John Davison is a veteran of gaming journalism who came onto the team in October to help steer these dual relaunches. He says both the new magazine and the site are focusing now on the stories and culture around video gaming. Rather than feature game developers, the brand is widening its embrace to include coverage of the fan base around gaming and people who have been inspired by gaming in other creative endeavors. In the upcoming March issue, the book discusses the re-imagining of the Electronic Arts Medal of Honor action game franchise but it also explores some of the real-world military operatives who are consulting on the game. Davison says that the brand has learned how to leverage the different platforms appropriately. “We use print to showcase great writing and beautiful artwork, screenshots and photography – content that is truly worthy of print,” he says. “Online, there’s a greater emphasis on news analysis and in-depth feature stories.” GamePro is one of the longest-lived brands in video game magazines. Between its print and online properties the brand claims to reach 29 million gamers each month. Rivals like Electronic Gaming Monthly and Computer Gaming World left the stands in recent years. EGM is scheduled to reappear in print sometime this year. Game Informer, which is sold in partnership with games retailer GameStop, is the largest of the video game titles. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
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