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Forbes Attracts Crowds to Virtual Conferences
Wednesday, June 24, 2009
Steve Smith

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A damaged economy and highly restricted business travel budgets add up to hard times for many publishers’ live events. On the other hand, the virtual events biz is reaping the benefits of recessionary times. As we report in this week’s min’s b2b, virtual trade show and conference provider InXpo claims exponential gains in events bookings and revenues this year. The company tells min’s b2b that it has booked almost as many events for this year as it booked in the prior six years of its existence. And today one of its clients, Forbes.com, reports that its iConference series has gathered over 34,000 registrants across three events in the last year. The series provides expert investment strategies to an audience of financial investors and advisers. Forbes says that in post-event surveys, 97% of attendees are interested in attending future events.

An upcoming Forbes iConference for financial advisers will be sponsored by Cohen & Steers, T. Rowe Price and Al Frank Asset Management and will feature a keynote by Steve Forbes.

As business users lose their travel budgets and gain confidence in the efficacy of digital experiences, virtual worlds are enjoying accelerated acceptance. In a new survey by the Center for Exhibition Industry Research, 40% of corporate and brand executives surveyed said they had used virtual events of some kind, while 31% of companies in the exhibition space had used them. The most popular form of virtual media event remains the Webinar, which is used by 76% of exhibit companies. Nevertheless, between 37% and 38% of the 287 executives polled said they had used virtual exhibitions. For more about virtual events, see the June 29 issue of min’s b2b.
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