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BREAKING NEWS & VIEWS
Food Network Magazine Increases Its 2012 Rate Base to 1.4 MillionThursday, August 18, 2011 The impressive circulation momentum of Food Network--Hearst Magazines' print complement to the same-named cable network--continues with founding publisher (June/July 2009) Vicki Wellington's announcement that the rate base will .JPG) rise by 100,000 to 1.4 million effective with the Jan./Feb. 2012 issue. Exceeding the sum will not be a problem, because Food Network averaged 1,472,607 circulation in first-half 2011 (per the Audit Bureau of Circulations Fas-Fax).With the magazine having started with a 400,000 rate base, the new guarantee will be 3.5 times that amount and the increase will be the sixth. Still, Food Network's surge does not match that of O, Hearst's Oprah Winfrey-partnered magazine that by its third year in 2003 had a 2.1 million rate base. O's current guarantee is 2.35 million and its first-half circulation average was 2,461,464. Credit Hearst Magazines editorial director (since July 2006) and former Good Housekeeping editor-in-chief (1994-2006) Ellen Levine for bringing both O and Food Network to the company. Food Network publishes 10 times per year. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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