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BREAKING NEWS & VIEWS
Financial Times 'Sifts' the News Many publishers have attempted to build vertical search engines around their b2b specialty, but few ever get the traction to attract large numbers from the generic search engines. The unit within Financial Times, FT Search, has come up with something truly innovative here, however. Users enjoy an experience and a level of control that is so clearly superior to a standard Google search that Newssift clearly stands out among vertical search projects. It is powered by Endeca search technologies; FT is using contextual display advertising to finance the project rather than the traditional keyword model. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
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