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BREAKING NEWS & VIEWS

Finally, Color E-Reader Tech Worth Watching
Monday, January 11, 2010

After a week of me-too monochrome e-ink readers pouring from the Consumer Electronics Show, it was good to see signs of something genuinely promising. Qualcomm was showing off its mirasol color screen technology at CES. The display has color shading and a faster refresh rate that can handle video playback. The Wall Street Journal happened upon the exhibit booth and created this short video of the technology.





As the WSJ video suggests, the color vibrancy of the current display, which does not use backlighting, is more muted than the promotional materials suggest at the mirasol site.



Nevertheless, this is the kind of display advance that is necessary to make e-readers more compelling for magazines.

The tech blog SlashGear also has a video showing some of the demo units running color video.




In addition to adding muted color to the e-reader equation, mirasol technology addresses the screen refresh rate, which is sluggish on current e-ink displays. While the lack of color vibrancy makes this mirasol technology yet another iterative step toward an acceptable solution, it is a larger step than we have seen in the e-readers that seemed to meld together last week into a single, insufficient solution to portable digital reading.





Qualcomm says it will be shipping these displays to manufacturers of e-readers this year.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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