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BREAKING NEWS & VIEWS
Fall Season: Video Usage at Record Pace Many analysts speculated this year that video ad spending was among the only categories of digital advertising to increase markedly in this otherwise down 2009. Confidence in the online video platform continued last week at the OMMA Video conference in Los Angeles. Ross Levinsohn, general partner Fuse Capital and former head of Fox Interactive, predicted that 2010 would be the year that video will break through with media buyers as budgets shifted from TV, newspapers and magazines to the most obvious growth medium. Levinsohn also said that video-playing devices, most notably mobile and Internet connected TVs, will created massive new markets for online video. Tens of millions of HDTVs are about to be sold in the next year or so that all have some form of Internet connectivity. This channel could become an important venue for short form video from media companies like magazine brands that have been struggling to find distribution for the video programming they have been building in recent years. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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