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BREAKING NEWS & VIEWS
Facebook Passes Yahoo, Drops Banners  According to Compete analysts, the real story of Facebook’s dominance of the Web is engagement, not eyeballs. The site attracts 11.6% of all time spent online. Yahoo garners 4.25% and Google 4.1%. People are using Facebook as a home base on the Web, the always-on console through which they can access not only friends but news feeds, games and multimedia. According to the Online Publishers Association's Internet Activity Index, the share of time spent online for community sites like Facebook, blogs and message bases has grown from 9.7% in December 2008 to 24.2% in December 2009. This constitutes a tectonic shift in the relative share of time people spend on community sites and away from traditional content destinations. A year ago, (Dec. 2008), content sites accounted for 43.2% of time spent online. A year later, content's share of online time had dropped substantially to 36.9%.  How Facebook decides to monetize that massive audience and those time-spent metrics is still evolving, however. The company just announced last week that it would stop running banner ads. Instead it wants to focus on ad types that involve some kind of social interaction. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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