min day Digital Summit
November 9 in NYC
Register Today!

BREAKING NEWS & VIEWS

Facebook Passes Yahoo, Drops Banners
Friday, February 19, 2010
Steve Smith

Comment Print Email Article Database Del.icio.us Digg   Share on LinkedIn Click to share this post on Twitter Facebook Reprints
Facebook is not just the biggest social network in the world. Now in the U.S. market it is the second-largest Web presence. According to the latest monthly stats from Compete, in January Facebook drew more than 133 million unique users, finally surpassing previous No. 2, Yahoo, with 132 million uniques. But the network may not stop there. Its growth trajectory is putting it on track to surpass Google, which topped the charts in January with 148 million uniques.




According to Compete analysts, the real story of Facebook’s dominance of the Web is engagement, not eyeballs. The site attracts 11.6% of all time spent online. Yahoo garners 4.25% and Google 4.1%. People are using Facebook as a home base on the Web, the always-on console through which they can access not only friends but news feeds, games and multimedia. According to the Online Publishers Association's Internet Activity Index, the share of time spent online for community sites like Facebook, blogs and message bases has grown from 9.7% in December 2008 to 24.2% in December 2009. This constitutes a tectonic shift in the relative share of time people spend on community sites and away from traditional content destinations. A year ago, (Dec. 2008), content sites accounted for 43.2% of time spent online. A year later, content's share of online time had dropped substantially to 36.9%.




How Facebook decides to monetize that massive audience and those time-spent metrics is still evolving, however. The company just announced last week that it would stop running banner ads. Instead it wants to focus on ad types that involve some kind of social interaction.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin
Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




To sponsor a min contest, contact Amy Abbey at aabbey@accessintel.com.

 Reserve your contest in min

min Press

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

September 15
Awards Event: September 15
More Information

November 9, 2010
min day Digital Summit
Learn More

All Events


min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.