Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Elise Loehnen Named Beso.Com Editor-in-Chief

Tuesday, September 20, 2011

Elise Loehnen, an acclaimed "shopping journalist" through her 2004-2011 stint at Lucky,  is the new editor-in-chief of The two-year-old site gives users access to products from thousands of stores, big and small, and, per comScore, attracted more than 3.6 million unique visitors in August 2011.

The Los Angeles-based Beso is a unit of Shopzilla Inc., which operates shopping sites in the U.S., U.K., France and Germany.

Loehnen was New York-based at Lucky where she rose from shopping news editor to--when she left earlier this year--deputy editor under editor-in-chief (since Sept. 2010) Brandon Holley. Loehnen appeared regularly on Today in the How to Shop segment and is coauthor of two books: Lauren Conrad Style  (HarperCollins/2010) and, with designer Celerie Kemble, Black and White (and a Bit in Between). Release by Crown Publishing is scheduled for November 2011.

If you have breaking news to share please contact min’s editors.

Friend Us on Facebook at

Up and Coming

Finalists Announced!
Integrated Marketing Awards
Sept. 19 Awards Breakfast
Register Today

Sweet 16 Honorees Announced!
Sept. 19 Awards Breakfast
Register Today

SEO Workshop
Sept. 29 | NYC
Register Today

Media Advertising Summit
Sept. 30 | NYC
Register Today

min's Rising Stars
Entry Deadline: October 10
Enter Today

Quick Survey - Chance to Win a $50 Gift Card!
Take the Survey

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar

Integrated Marketing Awards & Sweet 16 Breakfast
Friday, Sept. 19 | 8:30 - 10:30 AM ET
Register Today!

SEO Workshop: SEO Strategies for Maximum Brand Lift
Monday, Sept. 29 | 8:30 AM - 11:30 AM ET
Register Today!

Media Advertising Summit
Tuesday, Sept. 30 | 9:00 AM - 4:15 PM ET
Register Today!

All Events

Free Eletters — Sign up Now