BREAKING NEWS & VIEWS
EW.com Passes 1 Billion Annual Page View Mark In October
Thursday, November 10, 2011
“We’ve refocused and re-energized our digital presence with a range of strategic new editorial efforts, new experiences, and a new social media strategy,” says Bill Gannon, managing editor, EW.com. The social outreach has been especially effective with referrals from these networks increasing 330% since the start of 2011. EW has 170,168 Facebook fans and 1.76 million Twitter followers.
Mobile increasingly has become part of the EW picture. The EW mobile site gets special juice from news updates as well as the photo galleries and the TV recaps. The mobile site breaks records each month, with 2.7 million uniques in October reading 11.9 million pages. The tablet presence is covered by both a site that is friendly to the iPad browser as well as the EW Must-List app of ten must see entertainment events. The app has been downloaded 300,000 times, with page views from the app increasing 35% this year.
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