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BREAKING NEWS & VIEWS
ESPN Brings The Game to Sprint ESPN is answering CBS’s recent launch of a March Madness set of mobile products including an iPhone app that will stream live coverage. Interest in mobile video has spiked in recent months. CNN just launched its streaming video service on FloTV mobile TV in-car devices and AT&T handsets. Smart phone apps with video on-demand components have proven especially popular as well. ESPN has had a long and involved history with mobile. The brand started on mobile devices in 1995 with an ESPN to Go pager service. Several years ago it tried and failed to offer a branded mobile service, selling its own handsets on a 3G network that was then in its early stages. The plan was abandoned and replaced with a strategy for distributing ESPN video and news content across multiple platforms and carriers. It now has the largest mobile Web presence of any sports source and dominates the sports application category in the iPhone App Store. For its part, Sprint needed a sports brand to replace the NFL contract that recently expired. After years as a prominent Sprint partner, the NFL switched to Verizon Wireless. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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