Direct Marketers Dig Social Media
Wednesday, June 24, 2009

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Direct marketers are leveraging social media more in their campaigns, according to a survey conducted by StrongMail Systems Inc. The study, which polled 500 marketers in an online survey from May 21 to June 1, 2009, underlines the meteoric rise of social media as a direct marketing tool and as a key platform for e-mail marketing programs.

Among the study's findings:

• 29% of respondents state that social media responsibility is owned by multiple departments;
• 36% of survey respondents state that the direct marketing department owns social media;
• 9% of the respondents report that social media is owned by public relations departments; and,
• 5% have a dedicated social media department.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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