BREAKING NEWS & VIEWS
Digital Top 10: Epicurious and My Recipes are Holiday Favorites
Monday, January 30, 2012
Tracking the most heavy trafficked magazine Web sites in November was a no brainer, food takes the lead. One online habit that has not diminished over the years is the Thanksgiving and Christmas rush towards shopping and recipes. All of the usual suspects got their annual burst of activity in November 2011 as the hint for just the right gravy concoction and stuffing ingredients commenced.
Relatively young compared with many of the long-standing foodie destinations, Time Inc. Lifestyle Group’s five-year-old MyRecipes.com collects recipes from the group's line of magazine sites and adds its own content. November’s +22.48% page views and +26.63% unique visitors (versus October 2011) was part of a fourth-quarter drive that saw 62% year-over-year growth. It added a Five & Dine video series, launched an iPad app and introduced a tool for finding deals at local grocery stores
Also setting new records was FineCooking.com (+26.70%, +47.03% UVs). The site reports that November was just the ramp up to an even bigger December. Throughout the holiday season, it was seeing strength in its videos and was also seeing traffic come in from its new iPad MenuMaker app. Sponsored by McCormick Gourmet Select, the app creates customized menus and cooking schedules. It has thus far been downloaded 42,000 times and enjoys an unusually high 4.5 star rating from users in the Apple App Store.
Foodandwine.com increased 394,000 unique visitors in November based on its “relentless attention to Thanksgiving based SEO efforts,” says American Express Publishing VP of digital strategy Philip Whitney. Increased traffic also had to do with their newsletter, the Dish, which doubled in size over the summer and increased referrals from a 200,000 fan base on Facebook.
Below are the leading food Web sites based on highest unique visitor gains. Hey, check out all these sites for great Superbowl recipe yummees!
Read more about 150 magazine websites for November '11 vs. October '11 including a digital chart of page views and unique visitors exclusively in min.
If you have breaking news to share please contact min's editors.
Up and Coming
Bicycling's Tour de France Contest
Enter the contest for a chance to win a
Specialized Crosstrail Sport Disc!
Deadline: July 26 | Enter Now!
Growing Audience, Engagment & Profitability with Video Webinar
August 11 | Register Today!
Editorial & Design Awards
Entry Deadline: August 14
Sell all events and awards
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|