BREAKING NEWS & VIEWS
Cosmetics Were Biggest Magazine Ad Spenders Through the First Quarter
Tuesday, April 9, 2013
Complementing the MPA -- Association of Magazine Media's April 8 release of Publishers Information Bureau-supplied magazine ad pages and revenues through first-quarter 2013 (People's $249.7 million revenues are more than $100 million greater than runner-up Sports Illustrated's $147.8 million), are the categorical data provided by Kantar Media.
The huge lead by toiletries/cosmetics and their +14.1% differential is reflective of the strong ad-page performances by many women's beauty and fashion magazines. Harper's Bazaar VP/publisher/chief revenue officer Carol Smith, for one, says that the more commonly called "beauty" sector is why HB is ad-page-up for 14 consecutive issues through May.
Mercis go to, among many, perennial categorical leader L'Oréal Paris and to Lancôme Paris (pictured).
By contrast, the beauty/fashion magazines-dependent apparel/accessories and retail had fractional ad-revenue differentials.
A good portion of first-quarter food/food products spending (+10.1%) went to Bon Appétit (+41.8% revenues) and Food Network (+41.3%), while Fast Company (+25.4%) and Wired (+6.3%) buttressed technology.
Tech's +21.1% may have been the most impressive since 2000, when its spending in magazines topped $2 billion. The "dot.com crash" in 2001 began what turned out to be a long downturn.
Categorical Ad Revenues, First-Quarter 2013 (print only)
CLASS NAME Q1 2013 DOLLARS Q1 2012 DOLLARS % CHG
TOILETRIES & COSMETICS 677,174,629 592,944,101 14.2
DRUGS & REMEDIES 462,641,432 481,528,360 -3.9
APPAREL & ACCESSORIES 416,112,920 414,620,532 0.4
FOOD & FOOD PRODUCTS 384,353,367 349,070,409 10.1
RETAIL 298,772,949 301,520,286 -0.9
MEDIA & ADVERTISING 298,613,208 333,718,933 -10.5
DIRECT RESPONSE COS. 258,909,237 260,371,652 - 0.6
TECHNOLOGY 215,948,461 177,533,170 21.6
FINANCIAL, REAL ESTATE, ETC. 202,775,671 220,597,222 -8.1
AUTOMOTIVE 171,593,375 189,358,573 -9.4
TRANSPORTATION, HOTELS, ETC. 169,426,605 172,694,304 -1.9
HOME FURNISHINGS & SUPPLIES 142,342,721 171,570,851 -17.0
TOTALS 3,698,664,575 3,665,528,393 + 0.9
Source: Kantar Media
If you have breaking news to share please contact min's editors.
Up and Coming
Breakfast with the minsiders
|Copyright © 2014 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|